Online menus aren’t just a thing of the future – they’re a necessity for running your food business. Even if you don’t have much of a digital presence, your menu is one of the most important areas to highlight about your business.
Whether you’re running a restaurant, cafe or pub, there’s no excuse to put it off. Here are the top 10 reasons why you need to have an online menu:
1. Customer Research
According to OpenTable, 86% of customers regularly check out online menus before deciding where to eat. By making your menu accessible on our website or social media, you can give your customers what they want. Even if your restaurant or cafe doesn’t have what they’re looking for, a well-designed online menu can create interest and leave a long-lasting impression.
2. Demand in Food Delivery & Takeaway
The appeal of online menus stems largely from its convenience. With online food orders becoming the norm, many customers are now choosing to takeaway food or have it delivered – especially with pandemic conditions. As such, online menus present a quick and contactless way for customers to get familiar with what your business has to offer.
3. Digital Signage Boards
Due to their versatile nature, online menus can be easily reconfigured and integrated into digital signage boards. Take a look around, and you’ll notice that quick-service restaurants and food businesses are implementing digital signage boards in their shopfront and drive-through. For business owners who have made the switch, online menus are the next step.
4. Trouble-Free Menu Updates
The convenience of having an online menu is priceless – particularly when updating your menu! If you’ve ever dreaded having to go through a designer or make tedious alterations to your menu, don’t despair. A first of its kind, Menuzen is the free online menu maker tool that lets you create, manage, design and share menu items in a snap. Whether you need to mark a ‘sold out’ item or alter prices, it’s not a problem.
5. Promote Daily & Weekly Specials
Food is forever, but specials come and go! If you’re already running daily and weekly specials, you’re doing it right. If you’re promoting them on your online menu, then you’re one ahead step in the game! When scanning your menu, customers will naturally be drawn to your specials – which you can accentuate with the help of some of our creative menu design tips.
6. Upsell Effortlessly
One of the greater perks of online menus is their subtle ability to help you upsell menu items. When looking at an online menu, customers often view upgrades and add-ons as a bonus for a small fee. Because this method of upselling appears less intrusive, customers may very well be more motivated to opt in.
7. Reduce Ordering Lines
Things can get congested in-store during busy hours, especially if customers have to queue up to order their food. With Menuzen, you can remove the hassle by letting customers scan your QR code while waiting in line. Not only does this minimise perceived wait times, but it also makes the ordering process more efficient. It’s just one of the ways Menuzen makes it easy for you to share your online menu!
8. Visual Appeal
Creativity can seem a little limited when designing a print menu – but this isn’t usually the case with online menus. Because you don’t have to make your menu fit into print specifications, you have the freedom to include more photos and other engaging visual cues. With Menuzen, you can also choose an elegantly designed menu template suited to your business.
9. Maintain Brand Consistency
Brand consistency means ensuring that your brand’s identity, values, core messages and visuals are aligned across all channels. As revealed by Lucidpress, consistent presentation of a brand has actually been shown to raise revenue by 33%. With that said, restaurant and cafe owners tend to overlook their menu design. Luckily, Menuzen lets you incorporate your brand’s signature colours and logo when designing your menu.
10. No Printing & Shipping Costs
Here’s the best bit: online menus ultimately reduce printing and shipping costs! We know how much blood, sweat and tears go into creating an effective menu – that changing any aspect of it can often result in spending more money than anticipated. By using Menuzen, you can keep under budget while redesigning your online menus for free.
Menuzen – Your 100% Free Online Menu Solution
If there’s one thing to take away from this: your online menu matters.
